Start by asking yourself these three questions:
- Do you know who your best customers are?
- Do you know why they are your best customers?
- Do you know what wants or needs your company fulfills for customers?
Taking a quick moment to review the process your company uses to attract, market, and ultimately sell to is crucial to ensure that your company’s efforts are pointing in the right direction. Does it line up with the wants/needs/desires mentioned in your customer feedback? Regardless of whether your company is brand new, or is further along in the growth lifecycle, truly listening to your customers feedback and then leveraging that feedback into your overall business strategy is the easiest most reliable path to growth.