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6 things we can learn about retail shopping from Walmart’s new store design
Walmart recently unveiled a new store design, which will land at 200 stores around the U.S. by the end of 2020, and 800 more by the end of 2021, according to Fast Company. What’s interesting is that Walmart began its store redesign long before Covid-19 was a part of...
4 consumer habits that your followers are adopting at a rapid pace
There is a new reality for marketing. With a world that includes Covid-19, consumer patterns have shifted and brands are reaching their followers in ways different from what 2019 demanded. Changing consumer habits have forced brands to be flexible, tune in to...
Is your brand healthy?
It’s not an easy time to be a business owner and it’s not a clear and effortless path for the modern employee. Brands around the world are being pressured to use their platform to promote good, swiftly react to changing circumstances, and remain confidently resilient....
5 examples of how brands are changing their messaging to align with the times
The consumer landscape is always changing which is why a flexible yet focused marketing plan will yield the best results. Even beyond a change in trends or an uptick in popularity, larger movements or crises can take brands by surprise and demand a shift in their...
Will Covid-19 permanently change consumer habits?
While stay-at-home orders are being lifted and cities around the world are beginning to reopen, individuals are emerging with transformed shopping habits and altered consumer patterns. Should companies be preparing for permanent shifts in consumer behavior? How will...
3 examples of how brands are stepping up to their purpose
In the midst of hardship, uncertainty, and grief, it provides a sense of hope and a feeling of togetherness to see brands coming together during the Covid-19 pandemic. Companies, large and small, are transforming their everyday operations to deliver value where it’s...
It’s time for purpose: Leveraging your brand to make a difference
In times of crisis, consumers are (even more so) asking for their favorite brands to stand for something that positively impacts the world around them. Whether it’s a giving back campaign or the utilization of their voice to resound a message surrounding an important...
3 steps to take Purpose from a tactic to a movement for your brand
Consumers want their brands to stand for something more than the products and services that they sell. A company with a high commitment to purpose and a perceived positive impact will compete better in the marketplace and gain the respect of both loyal and new...
2 key direct-to-consumer trends for 2020
Whether your business encountered success or challenges in 2019, or a combination of both, it’s a new year, which means you have a good reason to wipe the slate clean, rediscover your focus, and make 2020 the best year yet for your company. I find it critical to...
Has Amazon defeated brick and mortar?
CNBC posted a copy of the first job description, written and advertised by Jeff Bezos, in the early days of Amazon. The founder and CEO of Amazon was looking for developers to "help pioneer commerce on the Internet.”1 Now, whether you’re a frequent Amazon shopper or a...
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