by AR Strategy Partners | Aug 18, 2020 | Customers
There is a new reality for marketing. With a world that includes Covid-19, consumer patterns have shifted and brands are reaching their followers in ways different from what 2019 demanded. Changing consumer habits have forced brands to be flexible, tune in to...
by AR Strategy Partners | May 20, 2020 | Customers
While stay-at-home orders are being lifted and cities around the world are beginning to reopen, individuals are emerging with transformed shopping habits and altered consumer patterns. Should companies be preparing for permanent shifts in consumer behavior? How will...
by AR Strategy Partners | Mar 27, 2020 | Customers, Mission & Values
In times of crisis, consumers are (even more so) asking for their favorite brands to stand for something that positively impacts the world around them. Whether it’s a giving back campaign or the utilization of their voice to resound a message surrounding an important...
by AR Strategy Partners | Feb 24, 2020 | Business Growth, Customers
Consumers want their brands to stand for something more than the products and services that they sell. A company with a high commitment to purpose and a perceived positive impact will compete better in the marketplace and gain the respect of both loyal and new...
by AR Strategy Partners | Jan 6, 2020 | Business Growth, Customers
Whether your business encountered success or challenges in 2019, or a combination of both, it’s a new year, which means you have a good reason to wipe the slate clean, rediscover your focus, and make 2020 the best year yet for your company. I find it critical to...
by AR Strategy Partners | Feb 14, 2019 | Customers, Mission & Values
Your customer! Customers are the foundation of your company’s success and you can never put too much work into exceeding their expectations. Here are 5 ways to love your customers and ensure that they are engaged followers of your brand and that they feel connected to...