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3 examples of how brands are stepping up to their purpose

3 examples of how brands are stepping up to their purpose

by AR Strategy Partners | Apr 16, 2020 | Mission & Values

In the midst of hardship, uncertainty, and grief, it provides a sense of hope and a feeling of togetherness to see brands coming together during the Covid-19 pandemic. Companies, large and small, are transforming their everyday operations to deliver value where it’s...
It’s time for purpose: Leveraging your brand to make a difference

It’s time for purpose: Leveraging your brand to make a difference

by AR Strategy Partners | Mar 27, 2020 | Customers, Mission & Values

In times of crisis, consumers are (even more so) asking for their favorite brands to stand for something that positively impacts the world around them. Whether it’s a giving back campaign or the utilization of their voice to resound a message surrounding an important...
3 steps to take Purpose from a tactic to a movement for your brand

3 steps to take Purpose from a tactic to a movement for your brand

by AR Strategy Partners | Feb 24, 2020 | Business Growth, Customers

Consumers want their brands to stand for something more than the products and services that they sell. A company with a high commitment to purpose and a perceived positive impact will compete better in the marketplace and gain the respect of both loyal and new...
2 key direct-to-consumer trends for 2020

2 key direct-to-consumer trends for 2020

by AR Strategy Partners | Jan 6, 2020 | Business Growth, Customers

Whether your business encountered success or challenges in 2019, or a combination of both, it’s a new year, which means you have a good reason to wipe the slate clean, rediscover your focus, and make 2020 the best year yet for your company. I find it critical to...
Has Amazon defeated brick and mortar?

Has Amazon defeated brick and mortar?

by AR Strategy Partners | Dec 13, 2019 | Business Growth

CNBC posted a copy of the first job description, written and advertised by Jeff Bezos, in the early days of Amazon. The founder and CEO of Amazon was looking for developers to “help pioneer commerce on the Internet.”1 Now, whether you’re a frequent Amazon...
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