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A road to digital success: maximizing your brand’s search results
One of the most advantageous parts of shifting everything to digital is that the consumer experience is wholly trackable. It’s nearly impossible to tell how many individuals bought a product or signed up for a service due to a print ad or billboard, but with digital...
E-commerce startup disrupts the traditional consumer experience
Since July 11, 2017, Brandless has been providing well-made products at an affordable price, while sticking to their mission of “quality, transparency and community-driven values.” Did I mention low prices? Often described as a “digital Trader Joe’s,” Brandless...
The growing importance of private label grocery brands
In the middle of the 2008 recession, the U.S. market share of private-label grocery products had its biggest increase ever. Food brands are continuing to respond to private label grocery brands and according to CB Insights, retailers are increasingly developing their...
Amazon: Marketing genius or market monopolizer?
Consumers have high expectations and your business’ growth depends on the experience of your new and loyal customers. Amazon is growing at a rapid rate and therefore provides a compelling example of the current best practices in consumers’ purchasing decisions and...
My favorite email of the workday
With an inbox flooded with client requests, meeting invites, sales pitches, and more, it’s a refreshing break during my workday to sit back and see what my Daily Insight email from L2 says about the current best practices in the online business world. Recently...
Two key strategic growth concepts for your business
Growing your business is essential for the success of your company. The growth of your business is a strong indicator of where your company is currently headed and where it can go in the future. Focusing on topics such as globalization and likeability can give your...
Understand Your Customer to Grow Your Revenue
In our last blog post, we discussed the importance of a clear mission and values statement to ensure that your team is aligned and that there will be consistent execution of your unique value proposition. When it comes to revenue growth, boosting your sales is easier...
How well-designed company mission & values statements drive growth
In our last post, we discussed the importance of a unique, clear, and compelling value proposition for both your existing customers and to attract your future customers efficiently. I’ve focused this post on the critical nature of having a clear, realistic Mission...
How to attract new business by leveraging customer feedback
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2018 Retailer Planning Resolutions – David’s Significant Seven
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